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How to Find, Evaluate and Launch New Startup Ideas
How To Find Amazing Startup Ideas
7 Ways to Come Up With Great Startup Ideas : Introduction (2:38)
7 Ways to Come Up With Great Startup Ideas : Part 1 (7:16)
7 Ways to Come Up With Great Startup Ideas : Part 2 (8:17)
Does a Startup Idea Make Sense? The Problem-Solution Fit
What Customers Really Want? : Evaluate the Problem (4:04)
What Customers Really Want? : Introduction (3:15)
What Customers Really Want? : Evaluate the Solution (3:48)
What Customers Really Want? : Draw Your Customer Persona (1:42)
Practice sheet: Brainstorm about the potential of your startup idea
Can A Startup Idea Be a Global Success? The Product-Market Fit
What's the Potential of Your Idea on a Global Scale? : Evaluate the Competition (9:28)
What's the Potential of Your Idea on a Global Scale? : Evaluate The Market (7:03)
Should you keep your startup idea secret to protect it? Ask Gollum about it
Fill out your "Startup Plan" on the Lean Canvas
Introduction to the Lean Canvas (2:59)
Brainstorming with the Lean Canvas - Part 1 (5:31)
Brainstorming with the Lean Canvas - Part 2 (6:08)
Brainstorming with the Lean Canvas - Part 3 (4:12)
Practice: Download and Fill out the Lean Canvas for your Startup
Build Your Product Demo : 4 Ways to Bring Your Startup Idea Vision Into Reality
What is this all about? - Introduction (1:43)
Build a Landing Page to pretend that your startup is a real deal (4:17)
Create an exciting Demo Video to show-off! (2:31)
Create a Prototype that looks like the real product (2:51)
Build a Minimum Viable Product for your Startup (4:17)
Practical Activities: Start Building!
How to Create a "Conversion Machine" Landing Page in Details and Examples
Introduction to Landing Pages (3:35)
What's your goal? Choose among these 8 objectives (3:15)
Layout Structure Guidelines (1:00)
Visuals, Content and Fonts (2:25)
Header Image Guidelines to choose the best one (2:40)
Headline, Subheadline and Text Copy tricks to increase conversion (4:14)
Call to Action for your visitors (+ Recap) (3:06)
Bonus Lecture : Introduction to Landing Page Analytics (4:54)
Practice: Start building your website using these non-technical website builders
How to Create Promo Videos for your Startup with our Step by Step approach
How to Film with your Smartphone and not screw up (2:04)
Introduction to Promo Videos (1:41)
Audio Guidelines - be gentle with your viewers' ears (2:46)
How to Create Animated Videos With Powerpoint (2:55)
How to do Screencasts (0:51)
Music & Sound Effects (0:46)
How to Edit and Create the Final Video (3:37)
Free Marketing Techniques : Start Promoting Your Product and Gather Feedback
Introduction to Free Marketing Techniques (1:51)
Get a lot of visitors for a short period of time : Part 1 (6:16)
Get a lot of visitors for a short period of time : Part 2 (4:19)
Get a smaller but regular number of visitors : Part 1 (4:11)
Get a smaller but regular number of visitors : Part 2 (4:54)
Practice: Drive visitors to your website
Introduction to Content Marketing - Give 'Em Value!
Introduction to Content Marketing (4:09)
Blog Posts - The fastest way to get started with Content Marketing (3:50)
Videos - Use the Power of YouTube search engine (3:23)
Downloadables & Lead Magnets - Pay With an Email Address! (2:58)
Slideshows - Take advantage of Slideshare traffic (3:42)
Memes, GIFs & Infographics - Get silly... or dead serious (4:35)
Content Types and Platforms (5:10)
Metrics & Sharing Triggers (2:21)
Checklist & General Advice (2:47)
BONUS: Demystifying the Internet (1:44)
Content Types and Platforms
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