Content Types and Platforms

How to Find, Evaluate and Launch New Startup Ideas

Does a Startup Idea Make Sense? The Problem-Solution Fit

Introduction to the Course (5:15)
Download File : Innovative Business Idea Brainstorming Sheet (1:07)
What Customers Really Want? : Introduction (3:10)
Evaluate the Problem You're Trying to Solve (4:04)
Evaluate the Solution (Your Business Idea) (3:48)
Draw Your Customer Persona (1:40)

Can A Startup Idea Be a Global Success? The Product-Market Fit

Fill out your "Startup Plan" on the Lean Canvas

Build Your Product Demo : 4 Ways to Bring Your Startup Idea Vision Into Reality

What does it mean to actually "Start a Business"? (4:11)
How to Test Your Idea in Practice - Introduction (1:21)
Build a Landing Page (4:17)
Create a Demo Video (2:31)
Create a Prototype (2:43)
Build a Minimum Viable Product (4:14)
What resources do you have at your disposal? (2:06)
Practical Activities: Start Building!

How to Create a "Conversion Machine" Landing Page in Details and Examples

Introduction to Landing Pages (3:35)
What's your goal? Choose among these 8 objectives (3:15)
Layout Structure Guidelines (1:00)
Visuals, Content and Fonts (2:25)
Header Image Guidelines to choose the best one (2:40)
Headline, Subheadline and Text Copy tricks to increase conversion (4:14)
Call to Action for your visitors (+ Recap) (3:06)
Bonus Lecture : Introduction to Landing Page Analytics (4:54)
Practice: Start building your website using these non-technical website builders

How to Create Promo Videos for your Startup with our Step by Step approach

Introduction to Promo Videos (1:41)
How to Film with your Smartphone correctly (2:04)
Audio Guidelines - be gentle with your viewers' ears (2:46)
How to Create Animated Videos With Powerpoint (2:55)
How to do Screencasts (0:51)
Music & Sound Effects (0:46)
How to Edit and Create the Final Video (3:37)

Free Marketing Techniques : Start Promoting Your Product and Gather Feedback

Introduction to Free Marketing Techniques (1:51)
Get a lot of visitors for a short period of time : Part 1 (6:16)
Get a lot of visitors for a short period of time : Part 2 (4:19)
Get a smaller but regular number of visitors : Part 1 (4:11)
Get a smaller but regular number of visitors : Part 2 (4:54)
Practice: Drive visitors to your website

Introduction to Content Marketing - Give 'Em Value!

Introduction to Content Marketing (4:09)
Blog Posts - The fastest way to get started with Content Marketing (3:50)
Videos - Use the Power of YouTube search engine (3:23)
Downloadables & Lead Magnets - Pay With an Email Address! (2:58)
Slideshows - Take advantage of Slideshare traffic (3:42)
Memes, GIFs & Infographics - Get silly... or dead serious (4:35)
Content Types and Platforms (5:10)
Metrics & Sharing Triggers (2:21)
Checklist & General Advice (2:47)
BONUS: Demystifying the Internet (1:44)

Crash Course: How To Find Amazing Startup Ideas

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